Thoughtful films for brands with something to say.
Patina is an independent studio for cinematic storytelling, directed by Jonas Kolecki. We make brand films and campaign content for houses that care about craft, from the first idea to the final grade.
Based in Munich. Working across Europe.
FILM
Concept, Direction, Production
Brand films and campaign films, developed with you from the brief.
POST-PRODUCTION
Edit, Colour, Sound
Finishing for our own films and for selected productions.
CONTENT
Cutdowns, Social, Stills
The pieces a campaign needs around the main film, made from the same shoot.
DIRECTOR
Jonas Kolecki
Filmmaker and painter. Academy of Fine Arts Munich, Royal Danish Academy of Fine Arts, CPH:DOX Academy.
Porsche, Piaget, Richard Mille, Swisswatches, Scabal, InStyle Germany, Alpha Paje
COLLABORATE
Films about what matters, not what metrics.
PHILOSOPHY
Every project starts with understanding what you want to say. Not with a brief, and not with brand guidelines.
Stories with substance, style and soul. Cinematic by nature, human at heart. A patina is what time leaves on a surface. We make films meant to last, not to trend.
PROCESS
I. CONVERSATION
What do you want to say?
We start by listening: the brand, the story behind it, and what the film needs to change.
III. PRODUCTION
Direction, Camera, On location
Directed by Jonas Kolecki, on location or in the studio.
II. CONCEPT
Treatment, References, Plan
A written treatment and visual references, so you see the film before a single day is shot.
IV. POST-PRODUCTION
Edit, Colour, Sound, Cutdowns
Edit, grade and sound, plus the cutdowns the campaign needs, all from the same material.
CASE STUDIES
THE VELOCITY OF TIME
Swisswatches, featuring Ferdi Porsche · Brand film
Brief
[What Swisswatches needed, in one sentence.]
Approach
[How you told it: idea, place, how Ferdi Porsche appears.]
Result
[Where it ran and what happened: reach, response, follow-up work.]
“We only have the best partners because we want the best. Jonas acts, he delivers. His films are more than just moving images — they are masterpieces that capture and convey the spirit of our brand with every second. Jonas has an eye for detail, the courage to see the big picture and the ability to execute everything perfectly. We couldn’t imagine a better partner.”
“Jonas has in-depth specialist knowledge and extensive experience. He is very adept at handling technical equipment and always prepares all productions independently with the utmost care and attention. Even when the demands are high, he delivers a consistently high level of performance and works quickly and effectively while meeting his deadlines. … He has many ideas that can be put into practice and contributes creatively to innovations.”
“When I’m looking for a good director again, I know where to find him… thanks Jonas.”
Selected clients
Porsche, Piaget, Richard Mille, Swisswatches, Scabal, InStyle Germany, Alpha Paje
Responsible for content according to § 18 Abs. 2 MStV: [Name, address]
PRIVACY
[Datenschutzerklärung — paste your privacy policy here.]
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